| Strategies that revolutionized an industry. |
| Michael Dell, Chairman and CEO, Dell Computer Corporation |
| In 1983, Michael S. Dell, then an incoming freshman at the University of Texas at Austin, drove away from his parent's Houston home in a white BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. |
| Today, he is the Chairman and Chief Executive Officer of Dell Computer Corporation, an $18 billion company, the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise - to deliver high performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street. |
| In Direct from Dell, Michael himself tells the incredible story of Dell Computer's successful rise, beginning in his college dorn room with $1000 capital. |
